Ocean Village have done a major campaign to get customers to pre register for their final voyage. This is going to be a very popular sailing and is expected to sell out immediatly. They have issued prices and encouraged travel agents to prebook as many customers as possible,
Whilst they have warned us that prices will increase, they have now advised that prices are increasing once just 2% of any cabin grade is sold. This is a ridiculous way to do business. The prices agreed currently are basically meaningless. We are supposed to ask customers to agree their maximum budget and we have to guess what the price will be.
As it is such a popular sailing there is no need to have a 'headline message' cheap price. Why not just sell at the price they want to get from the start. As an agent, it does not look good having to tell a customer that there cruise has gone up or that we cannot confirm a price in advance.
I personally think this is a very bad way to business - they will upset agents and customers alike. But then I guess they don't really care what we think do they. What do you think?
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